Advanced advertising and tracking features for Berliner Zeitung
Developed advertising and analytics integrations within a large-scale hybrid Next.js/TypeScript codebase for one of Germany's major daily newspapers. Implemented header bidding and ad delivery via Quality Media Network and Outbrain, with tracking and analytics across Segment, Google Analytics, Clarity, and Sourcepoint for consent management (CMP). Built custom scroll-intersection event staging to handle paywall instrumentation and ad viewability — several vendor scripts were not designed for SPAs, requiring adapter logic that also survived React's deprecation of legacy page lifecycle events in recent versions.
- React
- Next.js
- TypeScript
- Node.js
- Prebid
- Segment
- Sourcepoint